Tefal is a french market leader in coated cookware and has a strong presence in a number of other product categories. The company has entered into successful collaborations with, among other food celebrity Jamie Oliver and design duo Doshi Levien. However, the many collaborations has made the current identity blurred and outdated. In a fictive assignment I redesigned their official website. I wanted to clearly communicate the core values, function and innovation, by putting the product in the center and take an unique functional approach to the design of the site.

Details & credits