Humlum Wine is a small retailer of biodynamic and organic wines. Run by a passionate married couple, who loves to explore vineyards and meet people in the beautiful countrysides of south France, Humlum Wine sells only the very best handpicked wines. In a redesign of the webshop I took a narrative approach. I wanted to take the focus away from not only being a site intended for sale, but also a site that tells a story and gives the customer a deeper insight into the products and the people behind.

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